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How is Russia dealing with sanctions and rebellion of famous brands?

After the outbreak of Russia's aggression against Ukraine, hundreds of well-known and respected brands have already withdrawn from cooperation with Russia, and McDonalds has decided to end its operations in Russia after 30 years. Rumors began to circulate on the Internet about an attempt to counterfeit the cult chain, but it turned out to be fake news. Nevertheless, Russia has seen a flood of brands imitating its predecessors. Which brands are we talking about and what are they confusingly reminiscent of?

Everything for the citizens

Despite the ongoing war in the east, Russian companies and the government are trying to function in such a way that the conflict does not affect Russian citizens and hinder their daily functioning. Hence, when the state began to be inundated with sanctions from the West, they began to look for alternatives, and in this way, brands are created that resemble those that withdrew from Russia.

McDonalds says goodbye to Russia after 30 years

The well-known chain company sold its shares to Aleksander Gowor, who has so far managed several dozen of the company's premises. The businessman bought over 700 premises and guaranteed a salary of several dozen thousand employees for at least two years. The new buyer is forbidden to use the brand name sign.

Cool Cola, Fancy and Street

Over the days, information appeared on the web that Ochakovo, a producer known mainly for the production of beer, kvass, juices, colored drinks and vodka, has introduced three new drinks to its offer.

Fancy comes in a bottle with an orange label, street has a green label and a cool cola has a red label. Sounds familiar? Nothing could be more wrong. The producer could not make us understand in a more ostentatious way that they were counterfeit drinks of well-known brands. Certainly, thirsty Russians will not complain.

LPP sells shares to China

One of the largest clothing companies, LPP, left the "shame list" and withdrew from Russia. Nevertheless, it sold its shares to a Chinese consortium. For this reason, well-known stores that belonged to the company began to reopen in Russia. Under other, not very enigmatic names. LPP owns brands such as Reserved, Cropp, Mohito, House and Sinsay. Reserved's Russian counterpart is Re, Sinsay has been transformed into Sin, Mohito is M, and Cropp is acting as Cr.

In the stores, you can buy original clothes with tags that were available in LPP stores before the start of the war. From May 20, in a shopping center in Moscow, you can buy clothes from "new" brands.

Shame list

Most famous brands, sometimes under pressure, suspended their activities in Russia. However, there are still some that do not burn until they cut themselves off from Russia. Who are we talking about?

“Yale lists quite a few well-known companies that operate without major changes in Russia. The list includes the Chinese sales platform Alibaba, the Italian clothing manufacturer Benetton or the company dealing in the production of chocolate and Storck candies. According to Yale, there is also the technological equipment manufacturer OKI and the Chinese technology giant Tencent in Russia.

Among the Polish companies that have still not withdrawn are: Canpack, which produces packaging, and Makrochem SA, which produces rubber products, including tires.

Joanna Karp